内容·传播/Theory
疯传
by 乔纳·伯杰
Original text
about 140,000 chars
Estimated read time
5 h
STEPPS 六原则：社交货币、诱因、情绪、公共性、实用价值、故事。
The condensed edition is still in progress
The condensed edition will keep the full outline and core ideas, offering a 10-minute skim and a 30-minute deep read. In the meantime, you can read the book's summary and quotes.
Original Text & Extensions
After the condensed read, return to the book page for its core concepts and quotes.