L2经济·市场Theory
钓愚
Phishing for Phools: The Economics of Manipulation and Deception
by 乔治·阿克洛夫 / 罗伯特·席勒
市场不止有看不见的手，还有钓愚之钩：欺骗是市场均衡的一部分。
Condensed read
Two tiers of condensed editions — 10-minute skim and 30-minute deep read, keeping the full outline and core ideas.
Buy on JD.com
Ordering on JD.com through this link supports the ongoing operation of this site. The link is distributed via the JD Alliance program; purchases earn a commission.
Core Concepts
柠檬市场
信息不对称让劣质品驱逐良品，市场失灵。
信息不对称
卖方知道的比买方多，为欺骗留下空间。
欺骗均衡
欺骗和操纵长期存在，因为短期内真的有利可图。
钩子
商家利用人性弱点设计诱饵，让人自愿上钩。
Quotes from this book
“市场不止有看不见的手，还有钓愚之钩。”
Source: 精简阅读·phishing-for-phools
“欺骗是市场均衡的一部分：价格里藏着消费者为无知付出的租金。”
Source: 精简阅读·phishing-for-phools
“当欺骗有利可图，竞争就会把诚实者挤出市场。”
Source: 精简阅读·phishing-for-phools
“免费的诱饵背后，常常藏着稀缺与限时的钩子。”
Source: 精简阅读·phishing-for-phools
“复杂的产品，专钓认知懒惰的消费者。”
Source: 精简阅读·phishing-for-phools
“权威的形象，是说服最强的武器。”
Source: 精简阅读·phishing-for-phools
“防钓始于承认无知：越自信的人，越容易被钓。”
Source: 精简阅读·phishing-for-phools
“在欺骗的均衡里，诚实反而成了稀缺品。”
Source: 精简阅读·phishing-for-phools